Wed, 19 April 2023
355: Talking Paris, Flowers and Elevating the Everyday with Sandra Sigman about her new book French Blooms
It all began with 18 months in Paris as a young woman more than 30 years ago.
Inspired by her time volunteering during the day at a Parisian floral boutique while she figure skated in the evenings, Sandra Sigman's life journey and approach to floral arrangements was forever changed, and thus began the unfolding of a dream.
In today's episode, author of the best-selling book in Floral Arrangements, Sandra Sigman joins me to talk about French Blooms: Floral arrangements inspired by Paris and beyond and goes behind the scenes telling more of the life journey, the highs and the lows that have left her grateful and celebratory for where she is today.
Sigman's floral boutique Les Fleurs in Andover, Massachusetts, continues to offer seasonal floral arrangements that draw direct inspiration from what she learned in Paris so many years ago. Whilst continuing to take regular trips to France to visit brocantes and antique fairs, Sigman's love for the country is abundant.
In our conversation Sandra will also talk about the French's sacred ritual of welcoming flowers into the home on an regular basis, just because, as well as go behind the scenes to the genesis of the book and how her friendship with Sharon Santoni, the founder of My French Country Home who makes her home in Normandy, France, played a role in many of the images found in the book (the image just below was captured on Sharon's property with her guest cottage setting the scene in the background; and her pup Ghetto is also captured in a few photographs as well). Also, the cover! Discover the cover story that took her to Paris to capture and why she felt it was important for this particular image to be the one we now see today.
And Sandra also shares how her mother holds a powerful role in the business venture both daughter and mother began together to open Les Fleurs so many years ago and how her spirit continues on in the work Sandra does.
I do hope you will tune in to listen to our conversation, and rest assured, a Petit Plaisir will be shared as Sandra extends ideas for setting herself up for a beautiful day.
Links from the conversation:
~Listen to more French-inspired episodes of The Simple Sophisticate podcast here.
~Learn more about the show, The Simple Sophisticate podcast and download all of the episodes here.